doudou5The FITUR Travel Technology 2024 event will take place from January 24-28 at IFEMA MADRID (Madrid International Exhibition Center). It is a thematic exhibition within Spain’s International Tourism Trade Fair (FITUR), running concurrently with FITUR. The exhibition will highlight numerous technological innovations tailored for the tourism sector. These include software solutions and services, online booking platforms for travel agencies, AI voice assistants, innovation and technology consulting services, website and marketing projects, Wi-Fi development initiatives, digitalization tools, price management systems, and revolutionary payment methods.
During FITUR Travel Technology 2024, companies from around the globe—including those from the United States, United Kingdom, Germany, France, Italy, United Arab Emirates, and Singapore—will present cutting-edge technological trends designed to transform how tourists plan and book their travels. Additionally, in the realm of hotel innovation and technology consulting services, attendees will have the opportunity to explore digital solutions aimed at achieving business objectives. These include customized website projects and online marketing strategies intended to foster growth within the hospitality industry.
At this year’s exhibition, another highlight will be Wi-Fi solutions tailored for hotel market management. These solutions aim to keep up with rising internet usage demands by offering high-value-added services while using Wi-Fi as a cornerstone for digital transformation. Additionally, software designed to enhance competitiveness among small- to medium-sized businesses through digitization and automation of HR tasks will also be featured.
Payment systems have dramatically revolutionized customer experiences in recent years. The 2024 FITUR Tourism Technology Exhibition will spotlight this transformation by showcasing innovations like a new delayed payment method for hotels. This method can be easily activated within booking engines or CRM systems and even integrates “Buy Now Pay Later” (BNPL) options.
Platforms and Booking Engines
The evolution of smart booking systems, virtual assistants, AI technologies, and augmented reality has transformed how travelers book hotels. For tech companies seeking to become essential partners for hoteliers, vacation rental managers, and B&B owners, these advancements present significant opportunities. One such innovation on display will be an optimized booking engine featuring dynamic pricing tools that suggest rates based on demand, seasonality, and competition—boosting occupancy rates and revenue while doubling direct bookings.
Additionally, there will be a demonstration of a platform functioning as an active price manager that allows manual price adjustments to ensure accurate nightly room rates. Designed specifically for independent hoteliers, this user-friendly platform saves time by comparing competitor prices automatically while ensuring no sales opportunities are missed.
In summary, the 2024 FITUR Tourism Technology Exhibition will serve as a global stage where international and Spanish companies showcase cutting-edge solutions aimed at enhancing tourist experiences while advancing specialization, marketing strategies, and performance monitoring within the tourism industry.
2024 Tourism AI Awards
Recognizing AI’s increasing significance in tourism tech innovation, Spain’s National Association of Innovative Tourism Technology Management (SEGITTUR) alongside Spain’s International Tourism Trade Fair (FITUR), is launching its inaugural AI Tourism Technology Solutions Competition. The winner will receive “The AI for Tourism Awards 2024,” celebrating top-tier AI applications in tourism. An expert jury from both tourism and tech sectors will evaluate entries before announcing winners at an award ceremony on January 25 during FITUR Know How & Export—hosted by SEGITTUR.
Media accreditation applications for FITUR 2024 must be submitted by January 28 via FITUR’s official website.
