doudou5Madrid – December 15th, 2022: Gabriel Escarrer (CEO of Meliá Hotels International) alongside Spanish tennis star Rafael Nadal unveiled their new hotel brand ZEL in Madrid today. Designed for urban resorts and leisure destinations alike, ZEL’s first location will open in Spain before expanding into key markets across Europe, the Middle East, Asia, and America.
Established in Palma de Mallorca back in 1956,Meliá Hotels International now boasts over 380 properties across more than 42 countries worldwide. Staying true to its Mediterranean roots while upholding core values,Meliá offers unmatched travel experiences.Rafael Nadal,a legendary figure born out of Spain,is one among only two male players ever achieving Career Golden Slam[1].He epitomizes what it means being ‘King Of Clay’[2].
Mallorca serves dual roles – birthplace both Rafael Nadal &Melià.Their alliance brings forth innovative,Zel-brand featuring signature-Mediterranean lifestyle.Collaborating strategically within dining-decor-wellness-tech domains ensures sustainable global growth for Zel.
Gabriel Escarrer remarked,“Nadal’s compelling-brand presence coupled with our six-decades expertise crafting luxurious stays birthed Zel.We anticipate Zel enchanting global travelers delivering delightful stays.As dynamic-innovative entity,Zel redefines healthy-happy vacations whilst championing sustainability.Partnering w/athlete-extraordinaire,Nadal,is indeed honor.”
Nadal added,“As Spaniard,Mallorcan-native &world-traveler,I aspired creating distinctly-Mediterranean inspired hospitality.Zel embodies joyous-comfortable living;Mediterranean ethos captivated me from start.I’m confident Zel thriving commercially whilst winning hearts aligns perfectly w/our founding vision.”
Within five years,Zel envisions opening over twenty high-end leisure properties tapping into bleisure(business+leisure)segments across Europe-America-MiddleEast-Asia.Initially,Zel focuses on Mediterranean coastlines &key capitals like Madrid-Paris-London.First-Zel opens Mallorca-2023.
Zel:Distinctive-Mediterranean Experience
Rooted shared-values,lifestyle,Zel promotes outdoors,gourmet delights through spacious-bright designs emphasizing local-nature connections.Personal-fitness/team-sports uplift guest wellness crafting joyful vacations.
Zel aims homely-warmth via central-courtyards fostering gatherings-socializing.Typical open-courtyards(patios),terraces-rooftops-beach clubs offer scenic charm blending organically-green ambiance-relaxed designs-local cuisines-natural wellness-vitality.Guests join exclusive-digital community sharing-stay-experiences extending vacation joy post-trip too.
Highlight includes partnering brands hosting pop-up stores within hotels selling crafts-skincare-gourmet foods fostering pleasant social-interactions among guests.
Note:
[1]Career Golden Slam entails winning all four Grand Slams plus Olympic Gold during career:Australian Open,Wimbledon,French Open &US Open.
[2]Clay courts soft surfaces made from crushed shale-stone-brick available red-green variants.
About Melia Hotels International
Founded Palma de Mallorca-1956,Melia operates over-380 properties globally including Gran Melia-Paradisus-ME-Zel-INNSiDE-Falcon’s-SOL-affiliated under Affiliated-by-Melia concept,total exceeding-380.Leading resort-hotel sector expanding urban-leisure domain too.
September-2022 saw Melia ranking Top-Ten Hotel Sustainability Index initiated Center Business Sustainability-Chinese University-Hong Kong(CBS).Commitment responsible travel earned title largest-sustainable development-hotel company Spain-Europe via S&P Global Corporate Sustainability Assessment awarded Silver Class-S&P Global Sustainability Yearbook-2022.Wall Street Journal ranked seventh globally among Most Sustainably Managed Companies-leading tourism sector.Financial Times listed Melia European Climate Leaders-2021.Spain’s IBEX35 stock-index includes Melia recognized Corporate Reputation Monitor Merco leading-Spanish hotel company.
